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BETO founded in 1989, offers a wide variety of bicycle accessory product and especially notable in pumps. Our dedicated R&D team with over 30 years of design and manufacturing experience always strive to offer most unique and innovated tool to every cyclist.

BETO means “Be the Original”. We transform concept into reality. We stands by this mission and will always bring revolution to the market.

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Products

Sticking to our core principles, our products are unique, creative, and innovative. With over 300 worldwide patents and recognized by various international design awards institute, such as iF, Red Dot and Good Design, we are confident that we can satisfy different level of riders. No matter you are a professional, a fitness enthusiasts, or just an urban commuter, we have everything suited for a different purpose.

  • BE<br>PROFESSIONAL

    BE
    PROFESSIONAL

    Our“professional” segment includes a range of highly technical products, designed for the most demanding athletic who are looking for only high precision tools and quality.

  • BE<br>FITNESS

    BE
    FITNESS

    The perfect product for the fitness lover.
    This range of products is designed for the rider who likes to stay fit in free time.
    A smart and friendly products that are also easy to use.

  • BE<br>URBAN

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    URBAN

    Everything you need if you move in urban spaces riding a bicycle.
    A complete collection to ride safely on the street to be a “perfect commuter”.

  • OTHERS

    OTHERS

    Not only pumps!
    A complete selection of products and tools to customize you ride and be ready in every situation.