We are one of the official sponsors of the UCI professional team- Memil Pro Cycling
Memil Pro Cycling are a UCI Continental Team from Sweden. They debuted in 2017 after being formed following the collapse of a UCI Continental team that Memil the brand was due to sponsor for the 2017 season. Faced with no team at all or taking on the UCI licence and running a team themselves, the owners of the Memil brand decided to form Memil Pro Cycling and see out the 2017 season before embarking on building their own project from the ground upwards the following year.
Although the history of the team is young, it attaches great importance to the cultivation of the full personality of young cyclists. In addition to the performance, it pays more attention to the cyclists' health psychology and their passion for sports. The team's goal is to become the top 50 UCI team in 2020 and to become an intercontinental professional team with the qualification to participate in the World Tour in 2022.
BETO adheres to the brand mind “Pump Your Ride”. We are proud to say that we are one of the official sponsors of the UCI professional team- Memil Pro Cycling. We are devoting ourselves in designing products within our professional capability and being support to Memil Pro Cycling Team, to pump for every cyclist’s dream!